Tips for taking product photos that make them look appealing using a mobile camera, in an easy way.

Taking beautiful and appealing product photos doesn't require an expensive professional camera. All you need is to know how to compose the shot, use light effectively, and focus clearly on the product. It's easy to do with just a smartphone. Today, I'll share tips that will help make your product photos stand out and are easy to follow.

1. Things to prepare before taking product photos with a smartphone

Product: For products that require containers, such as food and beverages, it is advisable to choose appropriate containers to enhance the product's appeal and align with the intended theme. For example, when photographing health products, using natural and simple-looking cups can convey the product's natural essence. Alternatively, if the theme emphasizes luxury, containers with modern designs or made from materials that reflect luxury, such as crystal glass or high-quality ceramics, should be selected.

Photo location: It depends on what kind of atmosphere we want the photo to convey. We could use a wooden table at home, or use a large sheet of white paper as the backdrop and floor.

Props: Help enhance the interest and color of product images, such as dried flowers, newspapers, and fabrics.

2. Product placement in the scene

Before taking product photos, the composition must be arranged beautifully. This can be done in various ways, such as placing the product in the center with props slightly in front and a bit behind to give the product depth. Alternatively, the product can be placed close to one edge, with props arranged so they don't overshadow the product.

3. Choose to use natural light for photography

Choose appropriate natural light for product photography, such as in the morning and during the late afternoon when the sun starts to set. Since Thailand has quite bright lighting conditions, if we choose to take product photos during the day or in the afternoon, the images will look too harsh. Also, don't forget to adjust the brightness to make the images look softer.

4. The image must not be out of focus

Before taking a product photo, you should check what the camera is focusing on or tap the screen on our product. The camera will automatically adjust the focus to make our product stand out more than other items.

5. Flash should not be used in product photos

Using a flash is considered a taboo for beginners because it's difficult to make product photos look good. Moreover, overly strong flash light can cause certain areas of the product to be too bright, making it hard to see the details clearly.

6. Take photos while in actual use

In product photography, sometimes just arranging the items to look beautiful may not be enough, especially for everyday items, innovations, or new technologies that customers are not yet familiar with. Taking photos of the products in actual use can help transform ordinary items into more interesting images. Customers will see more clearly how the product meets their needs. For example, photographing lipstick being applied to the lips can make the image look more vibrant and show what color the lipstick appears when applied. Customers will also get to see the product in actual use.

7. Product photography perspectives

• Shooting at eye level means taking photos at the same height as the normal line of sight and parallel to the ground. This makes the image look realistic and easy to see the product details. It is suitable for items like glasses to showcase their patterns and shapes, or equipment that needs to clearly display its design.

• Aerial photography involves positioning the camera at a height above the product, or at an angle of about 45 degrees, and arranging the product in a horizontal layout. This technique helps emphasize composition and allows for capturing all the details of the product in a single image. It is suitable for photographing food, jewelry, or product sets.

• Low-angle shot: Position the camera lower than the product and shoot upwards. This angle helps create prominence, making the product look larger and different from the usual perspective. For example, place a perfume bottle on the floor and shoot from a low angle close to the ground, emphasizing the perfume bottle to look large and outstanding.

• The 9-point grid photography technique is one of the basic techniques that helps make photographs more balanced and interesting. By dividing the image into 9 equal parts, with 2 horizontal lines and 2 vertical lines, it helps ensure that important points in the image are not just in the center but are distributed in positions that are interesting and eye-catching. This technique is suitable for photographing all types of products. For example, when photographing food, place the food at one of the intersection points, and arrange any additional props in the remaining areas. This will make the image look more interesting and less cluttered.

With just this, you can easily take beautiful and appealing product photos with your mobile phone. Don't forget to adapt these techniques appropriately to make your product images stand out even more.

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