Techniques for creating promotions that irresistibly attract customers

Running promotions is one of the most effective ways to boost sales for online stores. A well-planned promotion not only helps increase short-term sales but also builds long-term customer loyalty. Today, we’re sharing some proven promotional techniques that online sellers can adopt and adapt to their own stores.

1. Buy One Get One (BOGO) Promotions – A Great Way to Increase Sales
BOGO promotions are a popular strategy that might seem costly at first, but with a creative twist, they can offer more value than expected. Instead of giving away the same product, consider including a sample or a different product. For example, buy one jar of facial cream and get a trial-size serum, or buy one shirt and get a matching canvas tote bag. This approach not only helps introduce new products to customers but also increases the sense of value and boosts overall sales.

2. Seasonal Product Bundles
Creating product bundles that align with holidays or special occasions is another effective promotion technique. Think of New Year’s gift sets, Valentine’s Day bundles, or Chinese New Year celebration kits. Pricing them attractively—like 299, 599, or 699 baht—can make them irresistible to shoppers. It’s also a great way to clear out older inventory that may not be selling well.

3. Flash Sales
Flash Sales—short-term discounts—have become a popular strategy across online selling platforms because they can rapidly boost sales. This method creates a sense of urgency and encourages customers to make instant purchasing decisions. For best results, set a limited time frame like 1–2 hours, and schedule the sale during peak social media activity times, such as evenings or weekends.

4. Discounts for Online Reviews
Encouraging customers to leave reviews on platforms like Facebook, TikTok Shop, or Shopee helps build trust and boosts your store’s visibility. Offer a small discount or freebie to customers who share their experiences. This not only increases credibility but also helps gather valuable feedback while contributing to long-term sales growth.

Promotions are a powerful tool to increase online sales. Adjust them to fit your store’s needs and don’t forget to measure the performance of each campaign so you can fine-tune your strategy for even better results.
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